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Get to Know Us

Editor-Led Digital Marketing

4.9 from 127 sample reviews

We are an Austin agency that treats marketing like publishing: research first, plain language and nothing shipped without an edit.

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The team in a planning meeting around a long table
  • 1,900+Articles Published
  • 212%Median Organic Growth
  • 15xBest Return on Ad Spend
  • Sample figures.

Who We Are

Loop & Ladder was started in 2014 by a magazine editor who found that most marketing content had never met one. Thirteen people later, we plan search, paid, social and email as one program, and every piece still passes an editor before it reaches you.

Hands on a laptop showing an analytics dashboard

12+Years Experience

640+Projects Delivered

A strategist at her desk, smiling at a laptop

Senior, Small And Accountable

Unlock Your Digital Advantage

Every account is run by the specialists who do the work. No juniors hidden behind an account manager, no long contracts and no reports you need a glossary to read.

13

Senior Specialists

Strategists, writers, editors and analysts who each had the job somewhere else first.

Two colleagues reviewing documents by an office window
A strategist presenting a chart

640+

Projects Completed

A laptop and printed reports on a desk

84

Clients Served

Across six sectors since 2014, most of them for two years or longer.

6

Sectors We Know Well

Two colleagues talking in front of a wall of sticky notesSee How We WorkFive stages, in plain English

Sample figures for a fictional agency.

See Us in Action

Watch How We Grow Brands

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Showreel placeholder

This demo site has no film. On a live site, your agency reel or a client story would play here.

Meet Our Expert Team

The People Behind Your Success

  • Portrait of Margot Lindqvist

    Margot Lindqvist

    Founder and editorial director

  • Portrait of Kenji Morita

    Kenji Morita

    Head of technical SEO

  • Portrait of Camila Reyes

    Camila Reyes

    Head of content strategy

  • Portrait of Mateo Vargas

    Mateo Vargas

    Digital PR lead

  • Portrait of Hannah Whitfield

    Hannah Whitfield

    Local SEO lead

  • Portrait of Delia Okafor

    Delia Okafor

    Paid media lead

  • Portrait of Theo Brandt

    Theo Brandt

    Social and email lead

  • Portrait of Noor Haddad

    Noor Haddad

    Analytics lead

Fictional team. Photos are stock portraits.

Testimonials

“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger
“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss
“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental
“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems
“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air

* Sample reviews from fictional clients.

Our Blog & Insights

Notes and Playbooks to Help You Market Smarter Online

Field notes from the people who do the work: search, paid media, social, email and measurement. Each piece is written by a practitioner and edited by someone else on the team.

Take the First Step. Put Your Marketing on a Plan That Compounds

Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.

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