The Five Stages
From First Audit to Growth That Builds Each Month
The name is the method. Each month we run the same loop of research, publishing and measurement, and each loop starts one rung higher than the last.
- 01
Weeks 1 to 2
Listen and audit
We read your analytics, crawl the site and talk to the people who sell and support. You get a short audit naming the fixes that matter most.
- 02
Weeks 3 to 8
Fix the foundations
Indexing, speed and architecture problems are ticketed, sized and shipped with your developers. Tracking is repaired so results can be trusted.
- 03
Weeks 4 to 6
Map the topics
Research and interviews become a topic map, a set of briefs and a calendar sized to your real capacity.
- 04
Month 2 onward
Publish on a rhythm
Writers, reviewers and editors publish every week. Existing pages are refreshed on a schedule so nothing quietly decays.
- 05
Month 4 onward
Earn and compound
Data stories earn links, rankings climb, and each month's work builds on the last. We report in two plain pages and adjust.
Stage By Stage
Who Does What, And What You Get
- 01
Listen and audit
Weeks 1 to 2
Your part
Share analytics and ad account access. Join two 45-minute interviews.
Our part
Crawl the site, review tracking and ad accounts, interview sales and support, benchmark three competitors.
You get
- Short audit with three priority fixes
- Measurement check
- A 90-day plan
- 02
Fix the foundations
Weeks 3 to 8
Your part
Give your developers an hour for the backlog workshop.
Our part
Write and size tickets, sit in sprint planning, test each release and re-crawl.
You get
- Technical backlog
- Tracking rebuilt
- Release notes after every sprint
- 03
Map the topics
Weeks 4 to 6
Your part
Introduce us to five to eight customers or the people who talk to them.
Our part
Research demand and intent, audit existing content, build the topic map and first briefs.
You get
- Topic map
- Keep, refresh, merge or retire list
- Twelve briefs and a calendar
- 04
Publish on a rhythm
Month 2 onward
Your part
Review drafts, usually one round of comments.
Our part
Report, write, edit twice, publish and cut each piece for social and email. Refresh existing pages on a schedule.
You get
- Weekly publishing
- Quarterly refresh batch
- A performance note per piece
- 05
Earn and compound
Month 4 onward
Your part
Make an expert available for 30 minutes when a reporter calls.
Our part
Build data stories, pitch by hand, tune paid campaigns and report results against pipeline.
You get
- One data story a quarter
- Coverage log
- Two-page monthly report
Communication
A Rhythm You Can Set Your Calendar By
Organic and paid work fail when nobody knows what happened last week. Ours runs on four fixed beats, so you never have to chase an update.
- 01
Every Friday
A written update: what shipped, what is next, anything we need from you.
- 02
Every Two Weeks
A 30-minute call for decisions, questions and priorities.
- 03
Every Month
A two-page report. Outcomes first, then causes, then three actions.
- 04
Every Quarter
Plan review: topic map refreshed, backlog re-ranked, budget checked.
Principles
Four Rules We Do Not Bend
- 01
Outcomes over output
We report leads, revenue and pipeline first. Traffic and rankings are supporting detail.
- 02
One owner per task
Every ticket, brief and pitch has a named person and a date.
- 03
Your accounts, your assets
Dashboards, documents and content live in your accounts from the first day.
- 04
Say it early
If something is not working, you hear it from us before you see it in a chart.
A strategist who leads the work and writes your reports, plus specialists as needed: a technical lead, writers, an editor and a PR lead. You meet all of them in the first two weeks, and the team does not change without notice.
A written update every Friday, a call every two weeks and a two-page report each month. You also have a shared channel for questions, answered within one working day.
Plan for two to three hours a week in the first month for interviews and approvals, and about an hour a week after that. Subject experts are interviewed for 30 minutes at a time.
Often. We regularly hand briefs to in-house writers, share a backlog with developers and coordinate with paid media agencies.
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Stage One Starts with a Free Audit of Your Site
Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.
Demo form. Or request a free audit instead.
