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Digital Marketing Services

Pay-Per-Click (PPC) Ads

  • 94%

    Relevant Spend

  • 88%

    Quality Score

  • 91%

    Client Retention

Pay-Per-Click (PPC) Ads at work in the agency

Paid and organic search answer the same question on the same results page. We build accounts that win the clicks worth paying for and hand the rest to pages that rank.

Gauges above are sample figures for a fictional agency.

Our Proven Process

Smart Process, Powerful Results

  1. Week 1

    Account audit, tracking check and goals.

  2. Weeks 2 to 3

    Campaigns rebuilt or launched, landing pages briefed.

  3. Weeks 4 to 8

    Testing, pruning and landing page improvements.

  4. Monthly

    Review, overlap analysis and budget shifts.

Tailored Strategies, Real Results

Paid search that pays for itself, planned with organic

Most accounts we inherit are too wide: broad match everywhere, one landing page for forty ad groups and a search terms report nobody opens. We rebuild around tightly themed campaigns, real negative keyword lists and a landing page for every promise an ad makes.

Budget spent on converting queries94%

Accounts under target cost per lead80%

$1,100From, per month

Colleagues reviewing work together

What Is Included in Pay-Per-Click (PPC) Ads?

Because the same team runs your organic program, paid campaigns double as research. We test which queries convert before investing in content for them, hold position where rankings are still months away, and show you where spend can come down as organic catches up. Three-month minimum. Ad spend is billed by the platform, never by us.

  • Account audit or build. Structure, match types, negatives and conversion tracking, checked line by line.
  • Search and shopping campaigns. Themed ad groups, responsive ads and feeds that match how people search.
  • Landing pages that match. Copy and layout for the pages ads point to, written by our content team.
  • Weekly search terms review. Wasted queries cut and winning ones promoted, every week.
  • Paid and organic overlap report. Where you pay for clicks you would win anyway.
  • Monthly budget review. Spend shifted between campaigns as results and rankings change.

Sample Results

What We Measure And Typical Ranges

  • Down 31%

    Cost per lead

    Median after 90 days

  • 22% to 6%

    Spend on irrelevant queries

    After negatives are built

  • $3,100 per month

    Paid spend replaced by organic

    Sample average at month twelve

Deliverables

What you will have in hand

  • Account structure document
  • Negative keyword library
  • Weekly search terms notes
  • Overlap and savings report
  • Shared budget tracker

Sagebrush Solar: organic sessions a month

Sample client, 12 months

Fictional client and sample figures.

Read the full case study

Sample figures and prices in US dollars for a fictional agency. Results vary by site, market and starting point.

Service Questions

Asked About Pay-Per-Click (PPC) Ads

Yes. Many clients start with paid search because it shows results in weeks, then add organic work once the account is stable.

We suggest at least $2,000 per month so tests reach a conclusion. Below that, results arrive too slowly to act on.

No. The fee is flat, so we have no reason to recommend spending more.

Meet Our Expert Team

The People Behind Your Success

  • Portrait of Margot Lindqvist

    Margot Lindqvist

    Founder and editorial director

  • Portrait of Kenji Morita

    Kenji Morita

    Head of technical SEO

  • Portrait of Camila Reyes

    Camila Reyes

    Head of content strategy

  • Portrait of Mateo Vargas

    Mateo Vargas

    Digital PR lead

  • Portrait of Hannah Whitfield

    Hannah Whitfield

    Local SEO lead

  • Portrait of Delia Okafor

    Delia Okafor

    Paid media lead

  • Portrait of Theo Brandt

    Theo Brandt

    Social and email lead

  • Portrait of Noor Haddad

    Noor Haddad

    Analytics lead

Testimonials

“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger
“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss
“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental
“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems
“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air

* Sample reviews from fictional clients.

Our Blog & Insights

Notes and Playbooks to Help You Market Smarter Online

Field notes from the people who do the work: search, paid media, social, email and measurement. Each piece is written by a practitioner and edited by someone else on the team.

Take the First Step. Put Your Marketing on a Plan That Compounds

Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.

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