Our Successful Project
Marlow & Finch Social Launch
Our Success Stories
Project Overview
A welcome flow, 14 creators and repeat orders up 71%. A skincare brand relied on discounts to bring customers back. We built four email flows, a creator program with tracked codes and a social calendar cut from one weekly article. Social posts were product photos with a price. The brand paid three large creators for single posts and could not say what any of them had sold.
- Category:
- E-commerce
- Service type:
- Social Media Marketing
- Engagement:
- 12 months, Growth retainer
- Location:
- Portland, OR
- Client name:
- Marlow & Finch Skincare
Key Results And Tangible Business Benefits
Marlow & Finch had 18,000 email subscribers and sent them the same sale announcement twice a month. Two thirds of customers ordered once and never returned. Over twelve months the work below changed the numbers that matter to the business, not just the ones that look good on a chart.
Repeat orders per month
410702+71%
Email revenue from automated flows
8%27%+19 pts
Cost per sale, creator program
$41$23-44%
Monthly organic sessions
8,20022,600+176%
Fictional client. All figures and quotes are sample data.
What We Did
Five Pieces of Work, In This Order
- 01
Four automated email flows
Welcome, abandoned cart, a day-21 routine check-in and a 90-day win-back, each written by an editor.
- 02
A newsletter with one idea
Replaced sale blasts with a fortnightly ingredient explainer and a single product link.
- 03
Fourteen smaller creators
Swapped three large accounts for 14 vetted creators, each with a tracked code and a one-page brief.
- 04
One article, five posts
Every weekly guide was cut into a carousel, a short video and three posts, so social fed search and email.
- 05
Creator content reused in ads
The six best creator videos ran as paid social, with spend following cost per sale.
Services used
Team: Social lead, email writer, analyst
Results Over Time
Twelve Months, Three Measures
Organic sessions a month
Sessions from organic search
| Month | Organic sessions |
|---|---|
| May | 8,200 |
| Jun | 9,015 |
| Jul | 8,866 |
| Aug | 11,472 |
| Sep | 11,891 |
| Oct | 14,992 |
| Nov | 15,927 |
| Dec | 18,564 |
| Jan | 19,868 |
| Feb | 21,250 |
| Mar | 22,549 |
| Apr | 22,600 |
Average position
Tracked keywords, lower is better
| Month | Average position |
|---|---|
| May | #17.4 |
| Jun | #17.2 |
| Jul | #16.5 |
| Aug | #15.5 |
| Sep | #14.3 |
| Oct | #13.0 |
| Nov | #11.5 |
| Dec | #10.2 |
| Jan | #8.9 |
| Feb | #8.0 |
| Mar | #7.3 |
| Apr | #7.1 |
Repeat orders
Per month
| Month | Repeat orders |
|---|---|
| May | 410 |
| Jun | 439 |
| Jul | 411 |
| Aug | 488 |
| Sep | 475 |
| Oct | 555 |
| Nov | 563 |
| Dec | 620 |
| Jan | 651 |
| Feb | 667 |
| Mar | 711 |
| Apr | 702 |
Sample figures for a fictional client. Hover, tap or use the arrow keys on a chart, or switch to the table view.
Timeline
How The Year Ran
- 01
Month 1
List clean, deliverability fixes and flow copy.
- 02
Months 2 to 3
Flows live, newsletter relaunched, creators briefed.
- 03
Months 4 to 6
Two creator waves and first paid social tests.
- 04
Months 7 to 12
Rebooked creators, seasonal flows, quarterly list clean.
The day-21 email does more for repeat orders than any sale we ever ran, and it costs us nothing to send.
Take the First Step. Put Your Marketing on a Plan That Compounds
Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.
Demo form. Or request a free audit instead.
