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Digital Marketing Services

E-commerce SEO

  • 89%

    Categories Indexed

  • 83%

    Feed Accuracy

  • 90%

    Client Retention

E-commerce SEO at work in the agency

Stores win organic revenue on category and collection pages, lose it in faceted navigation, and leave it on the table in thin product copy. We work on all three.

Gauges above are sample figures for a fictional agency.

Our Proven Process

Smart Process, Powerful Results

  1. Weeks 1 to 2

    Catalog crawl, revenue mapping and search demand by category.

  2. Weeks 3 to 5

    Architecture and faceted navigation rules shipped.

  3. Weeks 6 to 10

    Category and product copy written and published.

  4. Month 3 onward

    Buying guides, seasonal planning and monitoring.

Tailored Strategies, Real Results

Turn category pages into your hardest working sales staff

The pattern is consistent across the stores we work with. A small number of category pages should rank for high-intent searches, thousands of filtered URLs compete with them by accident, and product pages share the manufacturer copy that fifty other stores use.

Organic revenue from category pages76%

Product pages with full structured data94%

$3,400From, per month

Colleagues reviewing work together

What Is Included in E-commerce SEO?

We fix the architecture first, then write the category and product content that earns the ranking, then build buying guides that send qualified shoppers into those categories. Three-month minimum. Works with Shopify, BigCommerce, WooCommerce and custom builds.

  • Category architecture. Which collections deserve a page, how they nest and how they link.
  • Faceted navigation rules. Index, noindex and canonical rules for filters, sorts and parameters.
  • Category copy. Useful buying context above and below the grid, not a keyword paragraph.
  • Product page content. Original descriptions, specs, FAQs and review schema.
  • Feed and schema checks. Product, offer and availability data validated against your catalog.
  • Buying guides. Comparison and how-to-choose content linked into categories.

Sample Results

What We Measure And Typical Ranges

  • Up 63%

    Organic revenue

    Median, year over year

  • 9 to 27

    Category pages on page one

    Of 40 tracked categories

  • Down 81%

    Indexed filter URLs

    After navigation rules ship

Deliverables

What you will have in hand

  • Category and collection map
  • Faceted navigation rule sheet
  • Copy for your top 30 categories
  • Product description templates
  • Revenue-by-landing-page report

Juniper & Rye: organic sessions a month

Sample client, 12 months

Fictional client and sample figures.

Read the full case study

Sample figures and prices in US dollars for a fictional agency. Results vary by site, market and starting point.

Service Questions

Asked About E-commerce SEO

No. We write by hand for the products that drive revenue and build structured templates for the rest, using your product data to make each one distinct.

Each gets a rule: keep, redirect or retire. Getting this wrong is one of the most common ways stores lose rankings quietly.

Our focus is your own store. We can advise on how marketplace listings and your site should differ.

Meet Our Expert Team

The People Behind Your Success

  • Portrait of Margot Lindqvist

    Margot Lindqvist

    Founder and editorial director

  • Portrait of Kenji Morita

    Kenji Morita

    Head of technical SEO

  • Portrait of Camila Reyes

    Camila Reyes

    Head of content strategy

  • Portrait of Mateo Vargas

    Mateo Vargas

    Digital PR lead

  • Portrait of Hannah Whitfield

    Hannah Whitfield

    Local SEO lead

  • Portrait of Delia Okafor

    Delia Okafor

    Paid media lead

  • Portrait of Theo Brandt

    Theo Brandt

    Social and email lead

  • Portrait of Noor Haddad

    Noor Haddad

    Analytics lead

Testimonials

“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger
“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss
“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental
“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems
“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air

* Sample reviews from fictional clients.

Our Blog & Insights

Notes and Playbooks to Help You Market Smarter Online

Field notes from the people who do the work: search, paid media, social, email and measurement. Each piece is written by a practitioner and edited by someone else on the team.

Take the First Step. Put Your Marketing on a Plan That Compounds

Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.

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