Industries We Know
Marketing for Healthcare Practices
- +140%Median lift in new-patient calls
- 22% to 61%Map grid points in the top 3
- 100%Clinical pages reviewed by a practitioner
The Pattern
What We Usually Find in Healthcare
Healthcare search is local and trust-heavy. A practice with accurate listings, recent reviews and clear treatment information wins the call. One with a duplicate profile and a wrong phone number does not.
We work location by location with a shared playbook, and every clinical page is reviewed by a qualified practitioner before it is published.
- 01
Inconsistent listings
Different names, numbers and hours across profiles and directories.
- 02
One page for all locations
No local detail, no local ranking.
- 03
Treatment pages written for insurers
Jargon where patients need plain answers.
The Playbook
Four Plays We Run for Healthcare Practices
- 01
Profile and listing playbook
The same standard for every location, checked monthly.
- 02
Front desk review kit
A simple way for staff to ask at the right moment.
- 03
Clinician-reviewed treatment pages
What it is, how long it takes, what it costs and what recovery is like.
- 04
Insurance and access pages
Clear answers on plans accepted, parking and languages spoken.
Searches We Plan Around
Four Queries, Four Different Pages
| Sample search | Intent | Page that should answer it |
|---|---|---|
| dentist near me open saturday | Local | Location page with hours |
| how long does a crown take | Informational | Treatment page |
| emergency dentist san antonio | Local urgent | Emergency page with call button |
| does [plan] cover implants | Informational | Insurance guide |
Illustrative queries, not keyword data.
Case Study
Bexar Ridge Family Dental, San Antonio, TX
Each office had a different profile setup and no location page worth the name. A shared playbook for profiles, reviews and pages lifted new-patient calls across the group.
Read the full case studyServices we usually combine
New-patient calls per month
Bexar Ridge Family Dental, sample client, 12 months
| Month | New-patient calls |
|---|---|
| Apr | 128 |
| May | 123 |
| Jun | 162 |
| Jul | 157 |
| Aug | 216 |
| Sep | 219 |
| Oct | 278 |
| Nov | 290 |
| Dec | 331 |
| Jan | 350 |
| Feb | 360 |
| Mar | 371 |
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Ready for a Plan Written for Healthcare, Not for Everyone?
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