Industries We Know
Marketing for Hospitality & Travel
- +44%Median lift in direct bookings
- 18Editorial links per data story
- Down 17 ptsCommissioned share of bookings
The Pattern
What We Usually Find in Hospitality
Travel search begins with a place, not a property. Travelers look for where to go, when to visit and what to do, and the sites that answer those questions get the first chance to be booked.
We build regional guides worth bookmarking, earn coverage from travel writers with original data, and make sure your room pages give search engines and guests everything a booking platform would.
- 01
Platform dependence
Most bookings paying commission of fifteen percent or more.
- 02
Ranking for the name only
No visibility for destination and trip-planning searches.
- 03
Thin room pages
Less detail on your own site than on the listing platforms.
The Playbook
Four Plays We Run for Hospitality & Travel
- 01
Destination guides
Seasons, routes, events and itineraries, written by people who have been.
- 02
Data stories for travel press
Original regional studies that earn editorial links.
- 03
Room and offer pages with structured data
Rates, availability and amenities marked up correctly.
- 04
Booking engine tracking
Revenue tied to landing pages so the content can be judged honestly.
Searches We Plan Around
Four Queries, Four Different Pages
| Sample search | Intent | Page that should answer it |
|---|---|---|
| best time to visit texas hill country | Informational | Seasonal guide |
| fredericksburg wineries map | Informational | Regional guide |
| boutique hotel fredericksburg tx | Commercial | Property page |
| hill country weekend itinerary | Informational | Itinerary with room links |
Illustrative queries, not keyword data.
Case Study
The Hollis Cedar Inn, Fredericksburg, TX
A three-property hotel group depended on booking platforms. A regional travel study earned coverage, authority and a route to direct reservations.
Read the full case studyServices we usually combine
Direct bookings per month
The Hollis Cedar Inn, sample client, 12 months
| Month | Direct bookings |
|---|---|
| Nov | 92 |
| Dec | 99 |
| Jan | 91 |
| Feb | 108 |
| Mar | 103 |
| Apr | 119 |
| May | 119 |
| Jun | 130 |
| Jul | 136 |
| Aug | 138 |
| Sep | 148 |
| Oct | 145 |
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Ready for a Plan Written for Hospitality, Not for Everyone?
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