Industries We Know
Marketing for Home Services
- +115%Median lift in booked jobs from organic
- 28%Paid spend reduced at month twelve
- 97%Calls attributed to a source
The Pattern
What We Usually Find in Home services
Homeowners search with a problem, a place and some urgency. The companies that win have a page for the problem, visibility in the neighborhood, and reviews that mention both.
We start with tracking, because most owners cannot yet see which calls became jobs. Then service pages, service-area pages, and a steady reduction in paid spend as organic positions hold.
- 01
Paying for every lead
High ad spend on queries where organic and map results could carry the load.
- 02
One-paragraph service pages
Nothing about symptoms, price ranges or what happens on the visit.
- 03
No job-level tracking
Calls counted, outcomes unknown.
The Playbook
Four Plays We Run for Home Services
- 01
Problem-first service pages
Symptoms, likely causes, typical cost ranges and when to call now.
- 02
Neighborhood pages with real detail
Written with crew leads who know the housing stock.
- 03
Booked-job tracking
Dispatch outcomes passed back so reports show jobs, not just calls.
- 04
Seasonal calendar
Content published ahead of freezes, heat and storm season.
Searches We Plan Around
Four Queries, Four Different Pages
| Sample search | Intent | Page that should answer it |
|---|---|---|
| water heater leaking from bottom | Urgent informational | Problem page with call button |
| ac repair south austin | Local | Service-area page |
| tankless water heater cost | Commercial | Cost guide |
| plumber near me | Local | Business profile and home page |
Illustrative queries, not keyword data.
Case Study
Pecan Street Plumbing & Air, Austin, TX
The company was paying for clicks on searches it could win organically. Service pages, local visibility and honest tracking shifted the balance.
Read the full case studyServices we usually combine
Booked jobs from organic per month
Pecan Street Plumbing & Air, sample client, 12 months
| Month | Booked jobs from organic |
|---|---|
| Jun | 64 |
| Jul | 69 |
| Aug | 70 |
| Sep | 79 |
| Oct | 93 |
| Nov | 98 |
| Dec | 119 |
| Jan | 120 |
| Feb | 142 |
| Mar | 139 |
| Apr | 155 |
| May | 152 |
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Ready for a Plan Written for Home services, Not for Everyone?
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